After Hours is a fictional overnight Lo-fi festival. The event is categorized by a very "neon" and "glitchy" aesthetic, which are elements that are often associated with this type of music.
This branding project's main elements are the vinyl and poster designs as well as the main logo, which is found on the majority of the elements.
The logo is based on a layered sunset that was deformed strategically to give a melting and liquid look. A duplication of the layer was also made to create the "glitchy" look that's present in the lo-fi aesthetic.
Below are a few supporting elements on which the branding is not focused but help bring the project to life.
